Air Brushing pictures

27 Jul 2011

Was watching the news earlier and spotted the story about Advertising Standards Authority banning a couple of cosmetics adverts by L'Oreal, as the images were exaggerated and breached its code of conduct.
Guy Parker, chief executive of the Advertising Standards Authority, told the BBC that airbrushing was a "question of degree" and that advertisements could only be banned if they were misleading, harmful or offensive.
"If advertisers go too far in using airbrushing and other post-production techniques to alter the appearance of models and it's likely to mislead people, then that's wrong and we'll stop the ads,"he said.
The L'Oreal images were banned, said Mr Parker, because the company was unable to show exactly how much retouching had been done to the advert - a requirement for cosmetics adverts.
"Advertisers must be able to provide appropriate material to us to demonstrate what retouching they've done in the event we question them, and they mustn't mislead," said Mr Parker.
"In this event L'Oreal didn't provide us with that evidence so we were left with no choice but to uphold the complaint."
The French cosmetics firm admitted the image of Ms Turlington - promoting an "anti-ageing" foundation - had been altered to "lighten the skin, clean up make-up, reduce dark shadows and shading around the eyes, smooth the lips and darken the eyebrows".
Now there been a long history regarding magazines and some advertisers 'altering' pictures, for what ever reason.
However just how prevalent is it ?
Is it just advertisers ?
Or do people on here 'edit' their pictures ?
Is it right ?

27 Jul 2011

I didn't want viewers to feel inadequate so I airbrushed my avatar

I don't think the result was too bad actually...

27 Jul 2011

the only reason i airbrush on any profile pics we have is to airbrush out identifying marks and faces of third parties, otherwise what you see is what you get

27 Jul 2011

This for me just sums it all up:

Watch the video and you'll see just how easy it is to airbrush and digitally alter/enhance the images we are faced with every day.

27 Jul 2011

Quote by noladreams
This for me just sums it all up:

Watch the video and you'll see just how easy it is to airbrush and digitally alter/enhance the images we are faced with every day.

fantastic nola.
are we reely that naive to think this does not happen a lot of the time dunno

27 Jul 2011

Where an image of a person is advertising a product that enhances, say, your wrinkles - there should be absolutely NO modification of the wrinkles in the picture.
There are adverts on TV that advertise how thick and lucious a mascara makes your eyelashes and in very tiny print at the bottom of the screen it says something like "Maxine is wearing inserts and the image was enhanced in post-production". The model may not have been even using the bloody mascara! Since it is impossible to discern if the mascara in question actually does what is being claimed, I would say that should be banned.
If a product is that good just show a before and after - with zero 'enhancement' - and let US make our minds up if it is worth £25 (which it won't be).

27 Jul 2011

Quote by noladreams
This for me just sums it all up:

Watch the video and you'll see just how easy it is to airbrush and digitally alter/enhance the images we are faced with every day.

And this

Hands up here I have altered pics used on swinging site. I airbrushed my armpit hair to match the sofa knowing full well that I'll trim that back prior to meeting anyone lol

As said above we also edit out identifying marks.
As for cosmetics the best way seems to be to let them mad woman in shops loose on you :scared: Normally for pretty expensive stuff but you get to see if it does what they are saying.

30 Jul 2011

I think all pictures in the media should have to be captioned or show a symbol if modified in post production. Once you go beyond cropping / brightness / saturation its just a bloody artists impression and not a real representaion. This is capable of causing real damage, people are being airbrushed to look worse when it suits the press, with no recourse for the people affected.

Quote by tweeky
As for cosmetics the best way seems to be to let them mad woman in shops loose on you :scared:

"I think this lipstick is her shade, would you mind putting a ring of it around my cock so I can be sure??"
Security say I cant go back in that Debenhams now :sad:

5 Aug 2011

It can work just as well for us men or did I get something a little wrong here?
Well at least you know what to expect!