Was watching the news earlier and spotted the story about Advertising Standards Authority banning a couple of cosmetics adverts by L'Oreal, as the images were exaggerated and breached its code of conduct.
Guy Parker, chief executive of the Advertising Standards Authority, told the BBC that airbrushing was a "question of degree" and that advertisements could only be banned if they were misleading, harmful or offensive.
"If advertisers go too far in using airbrushing and other post-production techniques to alter the appearance of models and it's likely to mislead people, then that's wrong and we'll stop the ads,"he said.
The L'Oreal images were banned, said Mr Parker, because the company was unable to show exactly how much retouching had been done to the advert - a requirement for cosmetics adverts.
"Advertisers must be able to provide appropriate material to us to demonstrate what retouching they've done in the event we question them, and they mustn't mislead," said Mr Parker.
"In this event L'Oreal didn't provide us with that evidence so we were left with no choice but to uphold the complaint."
The French cosmetics firm admitted the image of Ms Turlington - promoting an "anti-ageing" foundation - had been altered to "lighten the skin, clean up make-up, reduce dark shadows and shading around the eyes, smooth the lips and darken the eyebrows".
Now there been a long history regarding magazines and some advertisers 'altering' pictures, for what ever reason.
However just how prevalent is it ?
Is it just advertisers ?
Or do people on here 'edit' their pictures ?
Is it right ?