Being the fashion concious young blade that I am *ahem* I've just bought a new pair of jeans, that dark unwashed denim that ruins white sofas (all the rage amongst my fellow style warriors!).
While I'm feeling pretty chuffed I've been advised to wear them as much as possible before the first wash. Apparently six months is a good start as "the more you wear and treat your jeans, the more beautiful they get."
I'd have thought that 6 month old unwashed keks would be the ultimate female repellant. God knows I've suffered for the sake of style in my time but I think it's time to draw a line in the sand!