The thread on here this morning about sweets from when we were younger got me thinking...
Marathon changed to Snickers
Opel Fruits to Starburst
in another field
Jif to Cif
anbody know any others and the reasons why?
was it just to make them the same as the rest of Europe and therefore cheaper packaging?
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Brand Name changes...
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Sexpert
I remember when Munchies changed to Brekkies (you'll need to have owned cats for that one!).
Still with all the talk on here about breakfast and the ongoing munch threads, I fear it could all get a bit confusing!
Oh - and they do it to realign brand properties and market position - packaging's a very small part of the overall equasion (spot the product marketing bloke!)
Still with all the talk on here about breakfast and the ongoing munch threads, I fear it could all get a bit confusing!
Oh - and they do it to realign brand properties and market position - packaging's a very small part of the overall equasion (spot the product marketing bloke!)
Quote by TallFunLondon
The thread on here this morning about sweets from when we were younger got me thinking...
Marathon changed to Snickers
Opel Fruits to Starburst
in another field
Jif to Cif
anbody know any others and the reasons why?
was it just to make them the same as the rest of Europe and therefore cheaper packaging?
The reasons are simple, brand co-ordination across wide areas, sometimes we change, sometimes Europe changed, you can go to Europe and see the same brands and know what you are buying, it also makes marketing easier, have you seen the number of dubbed ads recently? e.g.
We changed from Marathon to Snicker
Europe changed from Raider to Twix
We lost the Nova and got the Corsa
Europe lost the Kadet and got (erm I forget)
It doesn't always work, France couldn't have the Toyota MR2, for instance, pronounce MR2 in French and you get Em er deux, or merde which is of course a shit name!
In The Netherlands they changed from Cif to Jif (pronounced Yif) for a short time, Jif is an all purpose cleaner which translates to "Jif alles reiniger " pronounce the "Jif alles" and you get "Ye phallus" and you end up with a penis cleaner in English and Dutch.
Oil of Ulay was called Oil of Olaz on the continent, each got one of the letters changed to get Oil of Olay.
Does that answer your question?
Chris
Quote by marmalaid
The thread on here this morning about sweets from when we were younger got me thinking...
Marathon changed to Snickers
Opel Fruits to Starburst
in another field
Jif to Cif
anbody know any others and the reasons why?
was it just to make them the same as the rest of Europe and therefore cheaper packaging?
The reasons are simple, brand co-ordination across wide areas, sometimes we change, sometimes Europe changed, you can go to Europe and see the same brands and know what you are buying, it also makes marketing easier, have you seen the number of dubbed ads recently? e.g.
We changed from Marathon to Snicker
Europe changed from Raider to Twix
We lost the Nova and got the Corsa
Europe lost the Kadet and got (erm I forget)
It doesn't always work, France couldn't have the Toyota MR2, for instance, pronounce MR2 in French and you get Em er deux, or merde which is of course a shit name!
In The Netherlands they changed from Cif to Jif (pronounced Yif) for a short time, Jif is an all purpose cleaner which translates to "Jif alles reiniger " pronounce the "Jif alles" and you get "Ye phallus" and you end up with a penis cleaner in English and Dutch.
Oil of Ulay was called Oil of Olaz on the continent, each got one of the letters changed to get Oil of Olay.
Does that answer your question?
Chris
Almost - the obvious exception being Vauxhall and Opel ??
Quote by marmalaid
The thread on here this morning about sweets from when we were younger got me thinking...
Marathon changed to Snickers
Opel Fruits to Starburst
in another field
Jif to Cif
anbody know any others and the reasons why?
was it just to make them the same as the rest of Europe and therefore cheaper packaging?
The reasons are simple, brand co-ordination across wide areas, sometimes we change, sometimes Europe changed, you can go to Europe and see the same brands and know what you are buying, it also makes marketing easier, have you seen the number of dubbed ads recently? e.g.
We changed from Marathon to Snicker
Europe changed from Raider to Twix
We lost the Nova and got the Corsa
Europe lost the Kadet and got (erm I forget)
It doesn't always work, France couldn't have the Toyota MR2, for instance, pronounce MR2 in French and you get Em er deux, or merde which is of course a shit name!
In The Netherlands they changed from Cif to Jif (pronounced Yif) for a short time, Jif is an all purpose cleaner which translates to "Jif alles reiniger " pronounce the "Jif alles" and you get "Ye phallus" and you end up with a penis cleaner in English and Dutch.
Oil of Ulay was called Oil of Olaz on the continent, each got one of the letters changed to get Oil of Olay.
Does that answer your question?
Chris
So that's what it's used for
Sex God
Quote by TallFunLondon
on a slightly different tac - how is a company like hoover allowed to be called its products name? purely beacuse they invented them?
Hoover didn't invent the vacuum cleaner.
Quote by freckledbird
on a slightly different tac - how is a company like hoover allowed to be called its products name? purely beacuse they invented them?
Hoover didn't invent the vacuum cleaner.
Hoover has become the generic name for a vacuum cleaner but it's really a brand ... mind you I bet they get a load more sales cos people go into shops asking for a Hoover! I've got a Miele but I don't 'miele' the carpet... mind you I don't often vacuum the carpet either.
June 8 - Ives McGaffey patents the vacuum cleaner, a "sweeping machine" in 1869. This was the first patent for a device that cleaned rugs.
Hubert Cecil Booth, a British engineer, received a British patent for a vacuum cleaner on August 30th 1901 and took the form of a large, horse-drawn, petrol-driven unit which was parked outside the building to be cleaned with long hoses being fed through the windows. As Hubert Booth, demonstrated his vacuuming device in a restaurant in 1901, two Americans introduced variations on the same theme. Corinne Dufour invented a device that sucked dust into a wet sponge. David E. Kenney’s huge machine was installed in the cellar and connected to a network of pipes leading to each room in the house. A corps of cleaners moved the machine from house to house.
In 1907, James Murray Spangler, a janitor in a Canton, Ohio department store, deduced that the carpet sweeper he used was the source of his cough. He tinkered with an old fan motor and attached it to a soap box stapled to a broom handle. Using a pillow case as a dust collector on the contraption, Spangler invented a portable electric vacuum cleaner. He then improved his basic model the first to use both a cloth filter bag and cleaning attachments, and received a patent in 1908, and formed the Electric Suction Sweeper Company. One of the first buyers was a cousin, whose husband, William H. Hoover, later became the president of the Hoover Company, with Spangler as superintendent. Hoover’s improvements resembled a bagpipe attached to a cake box, but they worked. Sluggish sales were given a kick by Hoover’s 10 day, free home trial, and eventually there was a Hoover® vacuum cleaner in nearly every home.
Sex God
Quote by Jags
General Motors is the parent company and also use the Chrysler brand in USA... Opel and Vauxhall are now consumed by GM.
I think Daimler/Chrysler would have something to say about that one Jags !
GM use Chevrolet (now used in Europe for Daewoo), Pontiac, Oldsmobile, and Buik to name just a few
as well as GM Europe which as you say is Opel/Vauxhall 
Sex God
Quote by blonde
Well all I can say is dont go to NZ and ask for cellotape ........ if u are looking for sticky tape !!
Sam xxxxxxxxxxxxxxxx
Same in Australia as well hun they always wondered why i giggled when i asked for a roll of Durex
Sex God
Don't they have jiffi's as well...................
Jiffi, the thinking mans condom
or.......... If you've got a stiffy put it in a Jiffi :grin:
M
Jiffi, the thinking mans condom
or.......... If you've got a stiffy put it in a Jiffi :grin:
M
Sex God
Quote by Fred aka Medic 1
Anyone know what "3M" trade mark means ???
phredd
Minnesota Minerals & Mining................ or summat like that I think
Sex God
Quote by
And what were Minstrels called before they were called Minstrels ???
I think they have always been Minstrels...well, at some point they became Galaxy Minstrels.
Sex God
M & Ms used to be Treets.
The Vauxhall Nova had to change to its European name...... as Nova in Spanish means..... doesn't go....... lol.....
Although Germany did have the VW Rabbit for a while...... the early model of the Golf... i think.... lol
The Mitsubishi Starion was supposed to be the Stallion.... but was mis-heard by the promotions team..... lol
equi-princess xxx
Although Germany did have the VW Rabbit for a while...... the early model of the Golf... i think.... lol
The Mitsubishi Starion was supposed to be the Stallion.... but was mis-heard by the promotions team..... lol
equi-princess xxx
Warming the Bed
Nova (in Spanish "Doesn't Go" ) was changed to Corsa (Spanish for "It Runs")
3M standsfor MInnesota Mining and Manufacturing
3M standsfor MInnesota Mining and Manufacturing
