I thought it was a link to the new Swinging Heaven creche.........
Reminds me of an avatar I used to have. Aw frack it... time for a change anyways ;-)
Oooooooooooooooo I like that!
I must admit.....
I liked the wings :cry:
But hey ..... these marketing people are paid a fortune to design new stuff
Like BP's Shield that became a non descript sun type zigy zagy thingy
Or better still British steel
changing to Carbon Monoxide Are Us ...... CORUS ...... clever people ......LOL
Been away a while working and surprised to come back and see a new logo.
The original logo was fine, simple and obvious... wings.. heaven.... get it? It had the feel of an emblem, a badge to be worn proudly.... let your imagination fly with those wings.
The new logo looks crudely done and better suited for a creche... what on earth does it mean? If your logo is trademarked would it have been more advisable to update the original one with refreshed artwork? I'm sure your intentions were for the best but the new design is just not filling it's brief.
I'm sorry to be so damning but with 15 years experience of licensing, design and marketing on over 70 properties.... the new logo is a bad bad design! Drop shadows and a serif typeface for god sake??
And all boys... you can't deny it... it's 'looks' like boys whatever fandangled mission statement ethos you have behind the idea... if you have to explain the image it's not working.
Enough already... just being blunt.
They remind me of ginger bread men (sorry about being sexist)
Awww thank you medic you're a sweetie! I've saved it to view again! xx
But you can see... it worked... wings, fun, bit of red for cheekiness, nice design for rolling out a product campaign... perhaps could be updated a little but it says what it represents... not an 'ethos' which everyone is entitled to create themselves.
The new one... nope wouldn't wear that.... not sexy!