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death of the advertising jingle?

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as i was making breakfast this morning, i heard the barclay slide ad come on with its signature tune - Let your love flow by the Bellamy Brothers.
Then it dawned on me that most ads these days dont even have jingles written any more, they all seem to rely on some pre written song theyve dusted off from the archives ready to catapult it in the spotlight....and most probably the charts once again.
At one time all ads had some jingle or other, and most were very memorable, right throughout the years.....
who could forget the words to the 'shake n vac' song
or
you cant get better than a Kwikfit fitter
or
'ello tosh got a toshiba
or
if you like a lot of chocolate on your biscuit join our club
or
everyones a fruit and nut case
or
umbongo, umbongo they drink it in the congo.....
or even
only the crumbliest flakiest chocolate.........
so, do you prefer the old custom written jingles, or hearing some long forgotten 'hit' record
are ad guys paid money for old rope by just sticking a pin in a playlist on a juke box for the tune of a product
whats you fave jingle from now or then
and i make no apologies if any of these tunes are stuck in your head for the rest of the day lol :lol: :lol: :lol:
but every time I hear hot summer' night, I remember....never mind. The thing is if you hear a tune, and associate it with a product you think of the product. Just another way of playing with our minds, that is what advertisers do.
The advertising jingo X-factor is what we need you know We need it 7 nights a week 3x a night during peak viewing. A big tombola full of products and a celevrity host picks out the products that need jingling up and hands them out to the participants. Contestants having a day to come up with ideas with a 30-45 second shot in front of camera to jingle it to the world.
I work for a supermarket, who's current advert uses the "take that - Shine" song. I used to love this song, though after hearing over 10 times aday just while at work, and then before and after work on the telly, i no longer like it.
I think its a shame that adverts no longer use jingles, and would rather use a song instead. I know celebs "sell" products, however, i wouldnt shop somewhere, just because a certain celeb appears in the advert, or buy a certain if they are seen drinking it in an advert etc etc.
Just an observation on this matter: up until last year I made a living by putting music in commercials.
The average cost of having a custom track produced is about £8 to £10k depending on the choice of composer and the number of musicians involved. Making use of an existing hit song will require copyright clearance in the region of £50k+ PA depending on the song and the publishers mood.
The advertising agency mark all productions costs up by at least 15% so, the more they spend, the more they earn. dunno
I loved
"Beer at home means Davenports" with the dancing bottle.
Beer at home means Davenports!
That's the beer!
Lots of cheer!
The finest malt with hops and yeast,
Turns a snack into a feast.
Straight from breweries to your home,
Why collect?
We'll deliver!
Soon you'll know why folks all say:
"Beer at home means DAVENPORTS"!
And that fantastic calypso song about The Bull Ring Shopping Centre sung in a cod West Indian accent.
At the Bullring shopping centre
There's a smile on every face
From the moment that you enter
You'll know its a friendly place
There are shops glaore
And so much more
The famous indoor market
Come by bus or come by car
There's a place where you can park ...it
Its the place to shop with the family
One stop shopping...variety
With pubs and restaurants if you want a snack
Once you've been you'll want to come back
Whatever you want you'll find it at
The bull ring shopping centre
Right Im off to the Age Exchange reminiscence centre.
Bet you also liked:
Leave it, leave it to lee, leave it to lee longlands, longlands!
lol
I liked it but I didnt sing it to my kids like I did the other two.
Don't know about anyone else, but I'm crap at remembering what a given song or visual sequence was originally supposed to induce me to buy/do. I can usually recall that a particular song came from an advert, just not what it was advertising. Mind you I don't watch much TV or listen to the radio very often. And I have a really poor short-term memory. No hope really rolleyes
The one I remember most from my childhood was for Oven Chips, at least I think it was and it was set to the tune of Que Sera Sera
"Will it be chips or jacket spuds?
Will it be salad or Frozen peas?
Will it be Mushrooms
(In The best West Indian accent ever) Fried Onion Rings
You'll have to wait and see...
We hope it's chips, it's chips..."
To this day whenever anyone has onion rings, I still smile and annoy as many people as possible with it...
Quote by Resonance
The one I remember most from my childhood was for Oven Chips, at least I think it was and it was set to the tune of Que Sera Sera
"Will it be chips or jacket spuds?
Will it be salad or Frozen peas?
Will it be Mushrooms
(In The best West Indian accent ever) Fried Onion Rings
You'll have to wait and see...
We hope it's chips, it's chips..."
To this day whenever anyone has onion rings, I still smile and annoy as many people as possible with it...

OMG i was singing that the other night!! I love that song....wow thats just so spooky!!!
I remember the Davenports ad. It always seemed to be on before Star Soccer on ATV on a Sunday afternoon.
oh, and...
"Nuts, whole hazelnuts (ooh)
Cadbury's take 'em and they cover them in chocolate!"
I always hated the fairy liquid ad jingle, with the angelic child lol
Oh and my least favourite as it became my nick name at school and shouted and sang to me on sight
'Peanuts' golden wonder their jungle fresh' I am over it now btw biggrin
rolleyes
Just saw the new Heinz advert.... with all the footage from the old ads. The only bit missing was at the end. All together now:
"A million housewives every day,
Pick up a tin of beans and say,
Beanz Meanz Heinz!"
I wonder if they had to drop it for political correctness, or because they can't prove it's a million each day? ;-)
A million housewives everyday
pick up a tin of beans and say
Beanz Mean Fartz!
:twisted:
The worst ever was (I forget what it was advertising) a cut down (!!) version of the opening 18 bars of Zadok The Priest and just as the hundred massed throats of the choir opened to produce that first, heart-pumping chord, it - - - - - STOPPED!!!!!!!!
Whoever it was in the advertising agency that thought that was a good idea should have been sacked on the spot. If he'd been in my lounge he'd have been lynched!
They would have sold more whatevers with a jingle. :giggle:
Quote by foxylady2209
The worst ever was (I forget what it was advertising) a cut down (!!) version of the opening 18 bars of Zadok The Priest and just as the hundred massed throats of the choir opened to produce that first, heart-pumping chord, it - - - - - STOPPED!!!!!!!!
Whoever it was in the advertising agency that thought that was a good idea should have been sacked on the spot. If he'd been in my lounge he'd have been lynched!
They would have sold more whatevers with a jingle. :giggle:

Forget advertising forget jingles Foxy you reminded me of the piece of music you mention "Zadoc the priest" I'm going to listen to it everyday for a fortnight now at least. What a wonderful liberating esciting inspiring thing to listen too.
This is an old one, and I don't know if it will work in writing, but here goes... (let's see who gets it!)
Bum, bum, bum, bum ...
confused :? :? lol :lol: wink
Quote by Sgt Bilko
This is an old one, and I don't know if it will work in writing, but here goes... (let's see who gets it!)
Bum, bum, bum, bum ...
confused :? :? lol :lol: wink

Esso Blue!
God, I feel old.
Quote by Sgt Bilko
This is an old one, and I don't know if it will work in writing, but here goes... (let's see who gets it!)
Bum, bum, bum, bum ...
confused :? :? lol :lol: wink

Is it for toilet roll? rolleyes bolt
Quote by Dave_Desert229
This is an old one, and I don't know if it will work in writing, but here goes... (let's see who gets it!)
Bum, bum, bum, bum ...
confused :? :? lol :lol: wink

Esso Blue!
God, I feel old.
Well done - you old Giffa!! :lol2: :lol2: :lol2::lol2:
Quote by Lost
The worst ever was (I forget what it was advertising) a cut down (!!) version of the opening 18 bars of Zadok The Priest and just as the hundred massed throats of the choir opened to produce that first, heart-pumping chord, it - - - - - STOPPED!!!!!!!!
Whoever it was in the advertising agency that thought that was a good idea should have been sacked on the spot. If he'd been in my lounge he'd have been lynched!
They would have sold more whatevers with a jingle. :giggle:

Forget advertising forget jingles Foxy you reminded me of the piece of music you mention "Zadoc the priest" I'm going to listen to it everyday for a fortnight now at least. What a wonderful liberating esciting inspiring thing to listen too.
In the car - full blast - and the voices come in just as you arrive at the lights. See how many cyclists you can get to leap off their bikes in shock biggrin:D:D:D:D
Quote by Sgt Bilko
This is an old one, and I don't know if it will work in writing, but here goes... (let's see who gets it!)
Bum, bum, bum, bum ...
confused :? :? lol :lol: wink

Esso Blue!
God, I feel old.
Well done - you old Giffa!! :lol2: :lol2: :lol2::lol2:
Listen to Message In A Bottle by The Police. Right at the very end, they sing "I'll sens an SOS to you, I'll send an Esso Blue to you". :lol:
They asked me how I knew
It was Esso Blue
I of course replied
With cheaper grades one finds
Smoke gets in your eyes
There was Shell Pink and Regents Green too. I useda have to walk 3 miles to the hardware shop to fetch a gallon for my dads greenhouse heater. Happy days you could leave your door open and buy ten No 6 with a half crown.
Wanders off to the Age Exchange reminiscence centre.
I was lying in bed thinking about this thread last night. (Dont ask me why it was this i was thinking of, i just couldnt sleep due to my cold).I was thinking about the "huggies pull up's" Im sure it went something along the lines of
Im a big kid look what i can do
I can wear big kids pants too
Mummy WOW im a big kid now
Not sure if those were the exact words but i can remember the tune really well!